Investigación de mercado, opinión y comunicaciones Researching the market, opinion and communications Somos especialistas em pesquisa de mercado, opinião e comunicações.

Services

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THESE ARE THE SERVICES WE OFFER: MARKET.

STUDY OF USES AND ATTITUDES:

What is the market situation?
What is the competition doing?

PRODUCTS

Product trials.
Prototype tests.
New product testing.
Actual product testing.
Packaging tests.

COMMUNICATIONS

Pre and post-test advertising.
Concepts.
Scripts.
In process commercial.
On air commercial.
End of commercial.

POINT OF SALE EVALUATION

Mystery Shopping.

SOCIAL NETWORKS

Cuest Book.
Panels.
Mobile.

OPINION

Opinion polls.
Ad hoc surveys.

SATISFACTION

Client satisfaction.
Employee satisfaction.
Perceived quality studies.

Work environment surveys

Ad hoc questionnaires.

APPLICATION OF METHODOLOGIES AND QUANTITATIVE AND QUALITATIVE TOOLS

Personal interviews
CATI and CAPI surveys. Online surveys.
Focus group.
Mystery Shopping.
In-depth Interviews
Ethnography.
Central Location