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27abr2012

El lujo y las marcas para las nuevas generaciones

  • Por superadmin
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How do Millennials define luxury? A recent article by C-suite luxury ad man Duke Greenhill compared attitudes toward premium brands among Millennials and Baby Boomers. Millennials emphasize the source, craftsmanship and design of a product over its price tag. To them, luxury items are a means of expressing aspiration rather than net worth. These aspirations
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