Investigación de mercado, opinión y comunicaciones Researching the market, opinion and communications Somos especialistas em pesquisa de mercado, opinião e comunicações.

Archives

25abr2012

"No significas nada para mí…"

  • Por superadmin
  • 4 Etiquetas
  • 0 Comentarios
Consumers to brands: “You mean nothing to me” A recent survey found that consumers feel 70% of the brands in their lives could disappear without them caring. There’s something slightly self-serving about the MPG/Havas Media’s ‘Meaningful Brands Survey’ since it seems to be designed to support an existing business position. But the numbers are impressive—14
?>